A deal to buy of Argo Systems is SintecMedia's second acquisition in the space, after purchasing StorerTV earlier this month.
Looking to better serve the expanding world of pay TV advertising delivery and management across multiple display devices, SintecMedia, a provider of broadcast management software located in New York City, has acquired the assets of Argo Systems, an Atlanta developer of business systems exclusively designed for TV subscription services and multichannel video distributors.
The deal is SintecMedia's second acquisition in the space, after purchasing StorerTV (Milwaukee), a provider of media program and contract rights management software, earlier this month. The plan is to add both companies? technology to SintecMedia?s OnAir broadcast management platform to help streamline administrative and technical processes for the pay TV market across North America.
Argo Systems bridges the business needs of television networks and their counterparts on the cable operator side with its Medea and Nestor systems that it said are installed across more than 300 cable networks and operators around the globe.
Amotz Yarden, SintecMedia CEO, said that the acquisition of Argo Systems is key to a long-term company strategy of serving growing markets with a turnkey system. ?Argo Systems will increase SintecMedia's footprint and capabilities, boost our U.S. presence in terms of local support including software engineers, technicians as well as other professionals and delivery resources that will enable us to supply a greater array of broadcast and digital media solutions.?
For Argo Systems' President Doug Calahan, the deal will make his products available in more international markets than he was in previously and should spur additional growth in North America as well.
SintecMedia?s OnAir software-centric platform combines traffic, sales, and programming in a single framework that targets the simultaneous and often complex processes surrounding TV Everywhere business strategies by integrating linear and nonlinear capabilities and managing a full range of assets.
In addition to its OnAir product, SintecMedia offers OnRequest, a nonlinear system that manages programming, contract rights, ad sales and promotions; OnMedia, a media asset management system for managing the content; and OnRights, an enterprise system to manage traditional and new audiovisual media rights and royalties.
The company also provides system configuration, data migration, training, integration, support and maintenance, and project management systems. It serves customers in the United States, Canada, the United Kingdom, Italy, India and Australia. SintecMedia Ltd. was founded in 2000 and is based in New York, New York. It has additional offices in Denver; Jerusalem; and Dolj, Romania.
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