European online video startup, Brainient, whose BrainRolls system enables advertisers to incorporate interactive elements into online video adverts to boost brand engagement and recognition -- such as clickable Facebook Like buttons and photo galleries -- is tapping into Microsoft's Xbox Kinect gesture-based controller to push into the connected TV space.Source: http://feedproxy.google.com/~r/Techcrunch/~3/gw8d-PQIje4/
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